Local Advertising Articles

How to Target the Right Audience for Your Medical Practice

Hyperlocal Marketing

How to Target the Right Audience for Your Medical Practice

The lifeblood of any medical practice is patients. A major part of improving the patient acquisition process is learning how to target an appropriate audience. For example, a common mistake family medical practices make is targeting a broad audience rather than a specific one. This leads to all kinds of issues like wasted resources and unhappy patients. Although family medicine can mean treating everyone, you might not want to market that way. Understanding who your core target audience is and how to appeal to them can lead to a successful medical practice rather. Niche marketing, or small market segment, involves...

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Top 5 Ways to Get Lifetime Clients in Real Estate

Out-of-Home

Top 5 Ways to Get Lifetime Clients in Real Estate

Any sale person will tell you that the biggest asset of any business is past clients. It is easier to get repeat business than to convince new customers. Besides, word-of-mouth is worth any marketing budget.

However, most people only buy and sell houses once every couple of years. It can be hard for your happy clients to remember to give you a call when comes the time to buy or sell a property again.

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How to Build Trust with a Health Insurance Marketing Strategy

Hyperlocal Marketing

How to Build Trust with a Health Insurance Marketing Strategy

With so few people possessing an in-depth understanding of how insurance works, brand reputation and name recognition may often be the driving factors that influence which insurance company is ultimately selected. When it comes to health insurance in particular, that reputation needs to be based on trust and reliability.

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Top 10 Ways to Get Involved in Your Community!

Hyperlocal Marketing

Top 10 Ways to Get Involved in Your Community!

Buying or selling a house is very much a word-of-mouth business. Getting involved in your community can be a great place to start.

The key to a successful real estate business is to start locally and to become an expert in your area.

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Expecting Shoppers To Return, Retailers Are Increasing Ad Spend

Out-of-Home

Expecting Shoppers To Return, Retailers Are Increasing Ad Spend

One out-of-home marketing strategy retailers have been using to keep shoppers safe is the presence of sponsored in-store hand sanitizer kiosks. A recent survey from IRI, a market research and analytics company, found nearly every shopper (99%), said they feel safer shopping at stores that provide sanitizing hand stations at their entrances. A large majority of respondents said they plan to keep using wipes for their hands and shopping carts even after the vaccine becomes available to them. The survey also found 70% of shoppers took two or more wipes.

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