Local Advertising Articles

Terraboost thrived during the pandemic. Its secret sauce? Selling ads on hand sanitizer kiosks.

Terraboost thrived during the pandemic. Its secret sauce? Selling ads on hand sanitizer kiosks.

The media company has been doing this since 2006, wayyy before a hand sanny shortage was ever a thought.  By Phoebe Bain, Morningbrew

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How to Target the Right Audience for Your Medical Practice

Hyperlocal Marketing

How to Target the Right Audience for Your Medical Practice

The lifeblood of any medical practice is patients. A major part of improving the patient acquisition process is learning how to target an appropriate audience. For example, a common mistake family medical practices make is targeting a broad audience rather than a specific one. This leads to all kinds of issues like wasted resources and unhappy patients. Although family medicine can mean treating everyone, you might not want to market that way. Understanding who your core target audience is and how to appeal to them can lead to a successful medical practice rather. Niche marketing, or small market segment, involves...

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Top 5 Ways to Get Lifetime Clients in Real Estate

Out-of-Home

Top 5 Ways to Get Lifetime Clients in Real Estate

Any sale person will tell you that the biggest asset of any business is past clients. It is easier to get repeat business than to convince new customers. Besides, word-of-mouth is worth any marketing budget.

However, most people only buy and sell houses once every couple of years. It can be hard for your happy clients to remember to give you a call when comes the time to buy or sell a property again.

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How to Build Trust with a Health Insurance Marketing Strategy

Hyperlocal Marketing

How to Build Trust with a Health Insurance Marketing Strategy

With so few people possessing an in-depth understanding of how insurance works, brand reputation and name recognition may often be the driving factors that influence which insurance company is ultimately selected. When it comes to health insurance in particular, that reputation needs to be based on trust and reliability.

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Top 10 Ways to Get Involved in Your Community!

Hyperlocal Marketing

Top 10 Ways to Get Involved in Your Community!

Buying or selling a house is very much a word-of-mouth business. Getting involved in your community can be a great place to start.

The key to a successful real estate business is to start locally and to become an expert in your area.

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